Privacy Policy

What Information We Collect and Use

We, Bally's Casino, collect and use the following types of personal information:

• Account registration information such as name, email address, password (hashed), and date of birth
• Device and browser information including operating system type, browser version, and device identifier
• Usage analytics and behavioural data to improve our services and user experience

Cookies and Tracking Technologies

We use cookies and tracking technologies on our website to:

• Provide a seamless user experience by remembering your login credentials and settings
• Analyse usage patterns and behaviour to improve our services and site performance
• Target marketing campaigns based on interests and online activities (with explicit opt-in)

You can manage cookie preferences in your browser or device settings.

Account Security

To protect account security:

• We employ secure password hashing algorithms for storing user passwords
• Two-factor authentication is enabled by default to prevent unauthorized access
• User accounts are locked after repeated login failures with temporary suspension possible upon notification
• You must register under your true name and age, and only one account per person is allowed

Cookies Policy Summary

Cookies used on our website serve the following purposes:

• Secure essential functionality (e.g., saving preferences, identifying user sessions)
• Enhance user experience through analytics and marketing optimisation
• Improve site performance by reducing server requests

You can manage or disable cookies in your browser settings.

Third-Party Services or Integrations

We partner with third-party services to improve our platform:

• Customer support tools for efficient issue resolution
• Analytics packages to monitor usage patterns and adjust strategies accordingly
• Advertising platforms (with explicit opt-in) that respect user preferences and age restrictions

These partners are bound by strict agreements on data protection, access controls, and analytics sharing.

Data Storage and Retention

We store your personal information securely:

• On encrypted servers with password-protected backups for added security
• For a reasonable period necessary to complete transactions and meet obligations (and until withdrawn or deleted)
• We ensure regular software updates, patch management, and penetration testing to protect against vulnerabilities

Data retention periods vary by type of data stored.

Security Measures Against Data Breaches

To safeguard your personal information:

• Regular security assessments identify potential risks
• Implementation of comprehensive network monitoring systems with active logging
• Collaborations with security experts to strengthen protection measures

We maintain confidentiality regarding sensitive account details and keep track logs securely to facilitate forensic investigations in the event of a data breach.

Age Restrictions and Minor Protection

Our platform is designed for users over 18 years old. We follow guidelines set by applicable regulatory bodies:

• We verify user ages on registration using valid government-issued identification
• No content, functionality or promotional material shall be made available to minors under age 18.
• Users must not provide any information that suggests you are a minor

Compliance with Privacy Regulations

We adhere strictly to the General Data Protection Regulation (GDPR) and equivalent regulations worldwide.

To safeguard your privacy:

• We obtain consent for data processing in clear language
• All collected personal data is subject to robust security controls, stored securely and accessed only by trained personnel
• Clear policies on data retention, purpose specification and confidentiality are respected at all times

Platform Monitoring for Security and Fraud Prevention

Our platform monitors suspicious activity to prevent:

• Identity theft or impersonation using account sharing devices (e.g., shared computers)
• Attempted system compromise through malicious scripts and automated testing tools

Any detected anomaly will be reported immediately.

Correcting or Deleting Your Data

You can manage your personal data as follows:

• Edit, modify or delete existing information upon request
• Withdraw consent to further processing at any time (which may limit functionality)

Please note that all changes require reasonable evidence of identity verification before proceeding.